Time To Rethink Your Internet Strategy
Roughly half of your organization’s Internet traffic is via a smartphone.
If your website, Facebook links, and even your emails are unreadable on a 4 inch screen, you are pretty much wasting your time. You are in effect hoping that someone will come back later and read your content on a bigger screen.
Have you ever considered a website optimised for mobile? Even if one can read the content, navigating the site may be impossible.
Consider a larger font on emails. What about the format of your emails… Three column correspondence might have worked for print, it really doesn’t work for phones, tablets, or even some laptops.
As technology changes, organizations must adapt.